Digital Experience Platform is software used to generate, manage, and edit digital content. Digital Experience Platforms is best-of-class application of monolithic software. Digital Experience Platform provides a complete platform that includes infrastructure, middleware, and application components such as content publishing, authoring, graphics, processing, distribution, and analytics.
These components are tightly integrated to deliver powerful, flexible, and convenient user experiences. The key advantage of this technology over the traditional media is its:
Traditional Business Processes
Digitalization has taken over traditional business processes for providing improved customer service, better products or services, and increased profitability. The Digital Experience Platform can help companies achieve these objectives by transforming digital experiences via CMS.
CMS in this case refers to content management systems. CMS can include one or more modules, which may include workflow, data-protection, distribution, advertising, and analytics. It also includes tools for content protection and management.
Companies to Deliver New Digital Experiences
This technology allows companies to deliver new digital experiences via a web portal and thus enabling collaboration between various users at different locations. It helps in the smooth workflow of tasks. Digitalization encourages users to work more productively and in a more organized manner.
With the rise of cloud computing, digital experiences platforms have become a vital component of enterprise mobility solutions. In the next few lines, we are going to look at Digital Experience Platform components and how they play an important role in a digital transformation.
Digital Transformation Involves a Rethinking
The digital transformation involves a rethinking of how customers gain access to online information and how they can get value for their time online. This involves two main technologies, namely, Web 2.0 technology and Adobe Flash. Flash is now largely obsolete.
There is however another technology that provides the same experience through the browsing of mobile devices such as smartphones. This is the Digital Experience Platform or DXP.
Digital Experience Platform Enables Organizations
A Digital Experience Platform enables organizations to deliver engaging customer experiences via a single site.
There are two components to this technology which are the content management system and the delivery platform.
The content management system manages the flow of data from the user end to the content management system and thus allowing the development and the maintenance of digital customer experiences.
Content Management System
The delivery platform manages the information to the content management system so that it can be accessed and edited according to the requirements. These capabilities form the basis of the Digital Experience Platform.
The DXP ensures that your brand’s online visibility is effectively maintained. It aims at providing your online marketing with an enhanced and effective online presence and thereby increasing your returns on investments.
It is a highly customizable solution. It can be tailored as per the specific needs of your organization. The advantages of a digital experience platform (DXP) include:
Digital Experiences and CMSs
Apart from that, it provides you with a scalable and flexible integration model that lets you use one site to host your digital experiences and CMSs whereas you can also use the DXP to provide access to multiple sites hosted on separate domains. You get highly effective analytics using the DXP and Cms.
You will also benefit from improved inbound and outbound marketing solutions, cost-effective subscription models, and higher conversion rates through the use of a content management system and the mobility services offered by the provider.
Optimization of Contextualized Digital Experiences
In a nutshell, the composition, management, delivery, and optimization of contextualized digital experiences and web content management systems form the bedrock of the Digital Experience Platform.
The technologies used for these services have been around since the late 1990s. However, the integration and extensibility provided by the software have only been realized during the last few years. There are many companies offering integrated web experience platforms to their clients and thus you have a variety of companies to choose from.
Before deciding on a particular company, it is important to undertake thorough market research to understand the market and know about the customer requirements.